José Woldring

José Woldring is the CEO and founder of The Media Nanny, one of the most renowned PR companies in the international dance music industry. As a Public Relations professional, she helps artists and creative brands to build an audience and craft their narrative – through press coverage, public relations and social media strategies. No wonder José is the PR Manager of superstars like Martin Garrix, David Guetta and Sunnery James & Ryan Marciano; she knows how to get her artists into the spotlight, and how to keep them there.

The School of House is a new collective spin on electronic music education — a DIY e-learning platform within a serious music industry network in which anyone and everyone is invited to participate. We are a catalyst, dedicated to boosting careers.

The Amsterdam-based School of House was founded in 2015 on the idea of sharing 30 years of knowledge and experience in electronic music and events with new generations. Our aim is to focus on knowledge transfer within the dance industry, through masterclasses — standing on the shoulder of giants.

In the past five years, over 2500 talents from all over the world have followed our classes at the A'DAM Tower — in the fields of DJing, Music & Production, Artist Business and Events & Organisation.

Together with the Conservatory of Amsterdam, we've also set up the Amsterdam Electronic Music Academy (AEMA), the first Associate Degree of its kind, educating talented musicians to become professional DJ/Producers.